Data Asset Disclosure and Nonprofessional Investor Judgment: Evidence from Questionnaire Experiments

The development of computer technology, such as data mining, has made a productive resource. However, there are currently no relevant codes or guidelines in countries around the world that stipulate recommend whether information on corporate assets needs to be disclosed. This article organized questionnaire experiment through an Internet platform. finds disclosure can significantly improve evaluation judgment nonprofessional investors nonfinancial performance and investment value, which is mediated by product ability user stickiness company, controlling experimental variable disclosed not. Therefore, this suggests enterprises should further level increase related show their value. It also necessary for regulators consider increasing mandatory when adjusting policies regulations future reduce asymmetry capital market protect interests investors.